What makes a beauty salon worth the visit? You can say it is the good services you offer, but how would people know about them in the first place if you have not put much thought into marketing? It starts with getting people to talk. The few initial clients you have had should leave the salon with nothing but good experiences. Then, those experiences can be put to good use.
Here are some aspects that improve client satisfaction:
Some salon treatments take hours to be done. If you have clients sitting in uncomfortable chairs for that long, it will make a negative impression. Rather than offering cramped and uncomfortable chairs, get beauty salon chairs with more support and plenty of space to accommodate even clients on the heavier side. The music and the atmosphere of the salon should be relaxing, as well.
You are offering manicures, pedicures, waxing and rebonding. But so are your competitors. You have a different set of stylists, but who’s to say a competing salon’s team is not any better? Though you are free to charge a premium for the services you provide, prices should remain reasonable and affordable to your clientele. If not, then you would not have anyone going in because they will be too scared of the high costs.
It happened before when Kate Middleton was announced to be married to Prince William, and now it is happening to Meghan Markle as well. Anything seen on the two additions to the royal household are suddenly a must-have for us commonfolk. That goes for their beauty products and even manicured fingernails, as well. In fact, the name of the salon where Meghan Markle goes for her beauty needs has been revealed, and rest assured it will be fully booked for months. If you have any celebrity clients, even if they are not royalty, a subtle advertisement about their patronage would not hurt business at all.
It would not hurt to pay a little more attention to the reputation of your beauty salon. As a place for beauty treatments, it is meant to be relaxing. Do your best to keep it that way.